Growth Leakage Calculator

GROWTH LEAKAGE CALCULATOR

See what your current funnel is actually costing you.

Enter your current numbers to see acquisition costs, where opportunities stop progressing, and what better conversion could do without increasing ad spend.

YOUR CURRENT NUMBERSMonthly unless noted

Marketing spend

Leads generated

Average response time

Appointment rate

Appointment show rate

Close rate

Average transaction value

Average GCI / transaction

Database size

Database actively followed up

Cost Per Lead$30

Cost Per Appointment$200

Client Acquisition Cost$1,000

Gross Marketing Efficiency12.5x

CURRENT FUNNEL$3,900,000 estimated transaction volume

200LEADS

170 not progressing to appointment

30APPOINTMENTS

9 estimated no-shows

21SHOWED

24 opportunities did not progress to a client

6CLIENTS / TRANSACTIONS

EFFICIENCY SCENARIOSame leads. Same ad spend.

Appointment rate 15% → 20%Close rate 20% → 25%

CURRENT6 clients

$1,000 CAC

IMPROVED10 clients

$600 CAC

That is about 40% lower acquisition cost without increasing monthly ad spend.

DATABASE OPPORTUNITYExisting relationships

6,720

contacts may not be receiving consistent follow-up.

Even a small re-engagement rate could create additional conversations without increasing acquisition spend.

WHAT THE NUMBERS SUGGEST

Your existing database may be underused. More consistent nurture could create conversations without increasing acquisition spend.